Effective date: 22/04/2025

This Privacy Policy describes how thepersonaltransformation.com ("we", "our", or "us") collects, uses, and protects the personal data you provide when interacting with our website and services, in accordance with the General Data Protection Regulation (EU Regulation 2016/679 – GDPR).

1. Personal Data We Collect

We may collect the following personal data from you:

• First Name

• Last Name

• Email Address

We do not collect sensitive personal data.

2. How We Collect Your Data

Your data is collected when you:

• Fill out a contact form

• Subscribe to a newsletter or email list

• Complete a purchase on our website

4. Purpose of Processing

We process your data for the following purposes:

• To fulfill and manage orders

• To send transactional emails (such as order confirmations or download links)

• To send newsletters or promotional emails (only with your consent)

• For advertising and retargeting purposes through tools like Facebook Pixel

5. Legal Basis for Processing

We process your personal data based on:

• Contractual necessity (e.g., completing your purchase)

• Consent (e.g., email marketing, tracking)

• Legitimate interest (e.g., security, business analytics)

6. Third-Party Services

We may share your data with trusted third-party services that help us operate our business:

• Stripe / PayPal – for payment processing

• Systeme.io – for email marketing, website hosting, and customer management

• Facebook Pixel – for advertising and retargeting purposes

Each third-party provider has its own privacy policy and is responsible for GDPR compliance.

7. Data Retention

We retain your personal data until you request its deletion, unless a longer retention period is required by law.

8. Your Rights Under GDPR

You have the right to:

• Access your personal data

• Request correction or deletion of your data

• Withdraw your consent at any time

• Object to data processing in certain cases

• Request data portability

• Lodge a complaint with a Data Protection Authority (Garante della Privacy in Italy)

9. Cookies and Tracking

Our website uses cookies to improve user experience and for marketing purposes. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

• Essential Technical Cookies: These cookies are necessary for the proper functioning of the website (e.g., navigation, page access, secure areas). These do not require user consent.

• Marketing and Remarketing Cookies: These include tracking tools such as Facebook Pixel, used to deliver relevant advertisements and measure the effectiveness of ad campaigns.

The duration of cookies may vary depending on their purpose:

• Some expire at the end of your session (session cookies)

• Others remain on your device for a set period (persistent cookies)

You may manage or disable cookies at any time through your browser settings. For cookies that require consent, a cookie banner is shown to obtain your permission in accordance with applicable laws.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.